Supplier Spotlight

Latest video

Forming the future of Wanaka Airport

Residents in Wanaka, New Zealand, were encouraged to join conversations on the future of Wanaka Airport at interactive community and stakeholder engagement sessions. Discussions surrounding what the hub could evolve into by 2045 included the airport’s strengths, thoughts on the return of scheduled services and opportunities for growth.

18th June 2018



The future of flying

The European Business Aviation Association (EBAA) has published a report in cooperation with young people think tank ThinkYoung called Expanding Horizons: How Millennials see the Future of Business Aviation. The survey asked young people aged 18-25 in Germany, France, the UK and Switzerland about mobility, business aviation and the future of sustainable personal air transport. Read more on Andrea Gerosa, founder of young people’s think-tank ThinkYoung, thoughts here

04th June 2018



How many trade visitors is this week's Farnborough Airshow expected to attract? 

Web Exclusive Articles

« back to listing

Embracing local connections in Basel

Sixty seconds with Claudio Lasagni, CEO at Air Service Basel, on how and why the FBO is partnering with local companies to boost its own brand.

 

Air Service Basel in Switzerland partnered with local jeweler Mezger and luxury Swiss watch maker IWC for an exclusive client event, held at the FBO’s facility on September 25, 2017. Air Service Basel CEO Claudio Lasagni comments on how these events are important to his maintenance and handling facility in Basel.

 

What happened at the recent event at Air Service Basel with Mezger and IWC?
We invited a select number of clients from Air Service Basel and Mezger to our passenger lounge for an apéro and a preview of the new IWC collection. The clients were also invited to fly in an original 1939 Junkers-52 from Dübendorf to Basel.

Was the event to celebrate a special occasion?
We’ve wanted to do an event that creates awareness around our partnership with Mezger and IWC for some time, and we just needed to find a good time to do it. When we found out that we would be given an exclusive clock from IWC CEO Chris Grainger for our passenger lounge, we thought this would be a perfect moment to mark the occasion and create a special event. We also like to give something back to our customers, especially the ones who have been using our services for some time.

 

 

Do you think partnering with local businesses is important? What do you think about FBOs sponsoring brands?
Yes, I think partnerships with local businesses are the key to being successful in this industry. I also see no problem with sponsorship if it’s not invasive and offers something that our customers will be interested in.

We are lucky enough to be at the source of original Swiss-quality products here in Basel, and I find that is something that does still appeal to our clients. Just like in the private aviation industry, businesses like Mr Mezger’s rely on face-to-face interaction for their sales and we share a very similar target market. I think if we can appeal to our clients with offers they are interested in, support local businesses, and create awareness around our own brand, then that’s a benefit for everyone.

Was the event a success?
We had a great response from the customers who could join us and also from our colleagues at Mezger and IWC. We will definitely be doing more events like this in the future.

 

For more information about hosting events with Air Service Basel please contact: info@airservicebasel.com

2nd October, 2017

 

RECEIVE THE
LATEST NEWS


Your email address:



Read Latest Issue

Exclusive Articles

George Galanopoulos, managing director of Luxaviation UK, talks to BAI about peak season operations, the influx of millennial passengers and new helicopter partnerships.
Click here to read more


Annika Abraham, managing director EMEAA at Avinode Group, speaks exclusively to BAI about the evolving technology in business aviation, the company’s expanding customer offerings and her career to date.
Click here to read more


John Dewing, flight support operations and facilities manager at SaxonAir, talks to BAI about potential business opportunities offshore, renewable energy and Brexit.
Click here to read more



Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the business airport community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to helen.norman@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email jag.kambo@ukimediaevents.com

Supplier Spotlight

Supplier Spotlight Want to see your company included? Contact jag.kambo@ukimediaevents.com for more details.