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Who flies by private jet?
Forget A-listers and billionaires, today’s private jet customer is a lot more modest, according to Adam Twidell, CEO of PrivateFly.
There’s a lot of guesswork and stereotypes surrounding who flies by private jet, but PrivateFly’s technology puts us in the position to give real data-driven customer insights about today’s private jet user.
We’ve been producing our quarterly Private Jet Charter Trends report for a year now, so in our latest report we’ve included a demographic snapshot, reflecting the typical private jet customer over the past 12 months. Our quarterly report is based on our growing funnel of customer booking, enquiry and flight search data – we now receive over 200,000 unique website visitors every month.
Some of the characteristics of the typical private jet user may come as a surprise to those outside the industry, particularly the popularity of more modest small jets and short distance flights. There’s more crossover between the profile of the private jet user and the airline passenger than many might imagine.
Today’s private jet customer is driven by the time-saving and convenience of private air travel which, while more expensive than airline travel, is not the preserve of A-list celebrities or the super-rich, travelling in large and lavish jets.
Private jet travel is a bespoke service and high-spending clients exist of course, but they are a minority. The critical mass of private jet users are successful business owners, families or groups happy to pay a premium for a better travel experience. And with the entry-level end of the private jet market becoming increasingly competitive, this is likely to become even more apparent in 2017.
January 26, 2017
About the author
Adam Twidell is PrivateFly CEO and co-founder. After 10 years as an RAF pilot and then flying private jets himself, he saw the opportunity to use technology to transform the fragmented private jet market.
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