Signature Aviation, a private aviation terminal operator, has revealed a visual identity transformation, including a new logo.
Signature’s new look and feel represents a commitment to innovation and the company’s role in empowering its guests, team members and communities to soar to new heights.
“Our new brand heralds Signature’s transformation as the world’s preeminent hospitality company in aviation,” said Signature Aviation chief executive officer Tony Lefebvre. “At every step of the guest journey, we aim to exceed their expectations by delivering a modern, innovative and exceptional experience. For our team members and communities, we endeavor to be an employer of choice and a force for good. Our new visual identify embodies that, conveying a standard that is second to none and how Signature connects the world to help everyone soar.”
“The Signature experience is built on a culture of hospitality, from consistently anticipating, communicating and delivering our guests’ needs on-time, to fostering authentically warm and appreciative environments,” said Signature Aviation chief commercial officer Derek DeCross. “This brand transformation allows us to bring the most crafted, exceptional experience in private aviation to every guest we serve at every connection point across our global network.”
New brand elements will be showcased at Booth 1100 at the 2024 NBAA Schedulers and Dispatchers Conference (SDC) in Fort Worth, Texas from March 12-14, 2024.
Precision, connection and progression are the core design principles for the update, showcasing the momentum and warmth that Signature’s guests experience every day.
New logos, colors and visual communications will be reflected immediately on digital platforms. Updates to Signature’s network of terminals have begun in early 2024, including recently completed changes at Signature’s Harry Reid Airport location in Las Vegas, Nevada.
