London Biggin Hill has expanded its partnership with WingX by utilizing the market intelligence company’s new Airport Dashboard.
The WingX dashboards will form part of London Biggin Hill’s marketing strategy, which includes increasing the airport’s market share in intercontinental activity.
Andy Patsalides, marketing manager at London Biggin Hill, said, “WingX has long played an important role in our growth story by highlighting key market insights and associated commercial opportunities. The WingX dashboard upgrades this capability by giving us an interactive portal to the fleet disposition and activity of all our current and prospective customers.
“Last month, we saw from WingX that whilst the overall trend in market growth is around 3%, London Biggin Hill is seeing more than 15% growth, with +39% YOY in large business jet activity.
“This clearly demonstrates we are ably delivering the message around our extended operating hours and our speedy connection to Central London. The focus now afforded by WingX will enable us to continue this upward trend.”
