Vista, a leading global private aviation group, has provided a market update and overview into its robust performance for 2023, highlighting continued growth and progress across all areas of the business.
In 2023, Vista captured more market share in the private aviation sector, now with over 5% of total market share thanks to two decades of strong and consistent performance.
In the last year alone, the company has grown its on-fleet hours globally by 17% to 200,000 hours through double-digit growth across all geographies. With an addressable market of over 24,000 business jets there is significantly more scope and opportunity for the Group to capture further market share.
Vista has increased its proportion of flight hours coming from Program subscription clients following three years of record momentum of new subscribers, making up around 60% of total on-fleet revenue for the Group.
Vista’s global presence continues to rise, with more than 50% of total flight hours coming from outside of the U.S.. In 2023 the company made the decision to expand its service area in Africa with dedicated aircraft to support demand in the region.
The company also increased the number of aircraft serving Asia and the Middle East, and extended the offering for its Global 7500 Members, granting guaranteed availability of this game-changing aircraft on every major continent around the world. Vista is the only company that is capable of offering this industry-leading aircraft on a global scale and providing such guarantees.
Thomas Flohr, Founder and Chairman of Vista said, “2023 was another year of successful performance in our business. Despite having to react to deep economic shifts and complex geopolitical uncertainty, we produced double digit growth across all markets — achieved whilst refurbishing and upgrading our fleet ahead of schedule, further improving our service standards and significantly increasing aircraft availability. Today, Vista is a truly global and recognizable brand all around the world thanks to the 20 years in which we have delivered an unmatched service to our clients, and we are well placed to further increase our market share over the next two decades.
“The trust of our Program Members is driving our steady growth trajectory, with ever more remaining loyal to Vista than ever before. This provides us with consistent, visible, revenue streams and a strong client base. Our long tenure in this industry means we can anticipate and understand what global business leaders want when it comes to global travel.
“Beyond the impressive commitment from our Members, I am equally proud of our team of 4,400 experts around the world who are fully committed in delivering the best service to our clients.”
